Tourism officials in Mexico welcomed the changes in the recently updated travel warning issued by the U.S. State Department on Feb. 8. Although the warning, which replaced one that had been in place since April 22, 2011, cautioned against nonessential travel to areas within 16 of Mexico’s 31 states and one federal district due to the growing drug violence and the spread of cartels, the wording this time was far more specific and the warnings more targeted than in the past. Tourism officials had complained that last year’s warning was difficult for travel agents and consumers to understand, that the wording was vague and named cities or states at times and portions of states at other times, leaving the impression that an entire state posed a security risk for travelers when, in fact, it was a single city or small portion of a state. In response to the new travel warning, Rodolfo Lopez-Negrete, COO of the Mexico Tourism Board, said, “The Mexico Tourism Board has long advocated for travel advisories which abide by three key tenants: context, clarity and specificity. The revised U.S. State Department travel advisory regarding Mexico adheres to these principles and should serve as a model for the…
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